Cabi is a California-based fashion company that hosts two multi-day gatherings every year to showcase their Spring and Fall fashion lines.
To help their stylists better convey the brand and help boost sales, part of their weekend convention is spent in “The Hub” which is an area of interaction booths filled with mini-key notes and interactive booths that teach each stylist about the new line and how to style the clothes. Each booth has a different teaching point and visual displays of the new clothes allowing for a physical interaction with each piece.